January 17, 2003, Newsletter Issue #91: Why Write a Newsletter?

Tip of the Week

Since you`re here, you`ve probably already decided to start a new publication or take over an existing newsletter. Whatever your reason, you should know that a well-written, well-designed newsletter can:

1. Increase your credibility and visibility with your audience;
2. Give you a better "in" with those who make decisions;
3. Provide you with a vehicle to announce new products or services; and
4. Help you to build strong relationships with your customers.

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Guru Spotlight
Patricia Walters-Fischer