March 10, 2006, Newsletter Issue #110: College Email Newsletter Breakdown
Tip of the Week
In order to get the most mileage out of college email newsletters, emphasize personal news that may be of interest to your newsletter readership.
This could include:Alumni-relocationsAlumni job changes and promotionsChildrenWeddingsTravelsAwards and achievementsOther personal and professional news
A good breakdown for an alumni newsletter is 70% alumni news, 20% sorority/fraternity chapter news and 10% campus news.
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