March 2, 2007, Newsletter Issue #154: Making the Jump from Print to an Email Newsletter
Tip of the Week
Making a transition from one process to another can be hard and a bit scary, even if you think it's for the best. When you or your organization is making the transition from printed newsletters to email newsletters, it can seem like a daunting task. But it really doesn't have to be that way. Email newsletters are far easier to create, save lots of money over print and postage, and can be tracked. Feedback is fast, efficient and some might even say fun. You can know who has opened the email, what the most read articles were and which links were clicked on the most. You can do interactive polls and surveys to immediately engage your members and find out what they really think!
Members can even update their information like address, phone, email, etc. All of their modifications are downloadable in Excel spreadsheet format to more easily integrate with your system. Imagine… no more printing costs, no more postage costs and no more wondering who read it or who didn't. Try doing that with a printed newsletter. Email newsletters can do so much more for so much less, that it just makes sense to consider the transition; eNews Builder can help you make it a success.
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