March 23, 2007, Newsletter Issue #157: E-Mail Newsletter Creative Checklist 1
Tip of the Week
You should make your email marketing newsletter design work for you. An effective newsletter design should do more than look nice. It should support the business message and objective. Correctly executed, a picture really is worth a thousand words. When you're talking HTML enewsletter, there's an additional image challenge: keeping the file size reasonable so it loads quickly.
Standard guidelines: Keep the size under 30KB for dial-up and/or business-to-consumer (B2C) mail.If recipients are on high-speed connections and/or are business-to-business (B2B) customers, you can probably go as high as 60KB.Don't exceed 100KB or you risk the message being filtered as a virus.
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| Sherril Steele-Carlin |
