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July 31, 2009, Newsletter Issue #278: The Importance of Subheads
Tip of the Week
Your HTML enewsletter's subheading is a vital part of your document. A subheading is a succinct, consistent phrase located near the top that explains who the newsletter is for and what it's all about. Subheads help to orient your readers, relieving them of the burden of remembering what your publication covers each time it arrives in their in-box.
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