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August 21, 2009, Newsletter Issue #281: Your POV in HTML
Tip of the Week
Maintain a consistent point of view in your newsletter. Not just one, but all of them. HTML looks great on the screen and may lure you toward doing new and fun things with the technology. Stick to your template and the voice/tone you've chosen for your newsletter. In the long run this will improve reader loyalty.
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| Sherril Steele-Carlin |
