January 8, 2010, Newsletter Issue #301: Opt-Ins
Tip of the Week
All email newsletters should use an opt-in approach. Subscribers enter their email addresses and then have to validate the address after receiving a link to click in their email. This prevents your list being abused with fake sign-ups and makes sure your readers really want to receive the newsletter. Make it easy for readers to unsubscribe to your newsletter, preferably by having a link in each email newsletter you send them.
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| Guru Spotlight |
| Sherril Steele-Carlin |
