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May 21, 2010, Newsletter Issue #319: Soft and Hard Copywriting For Newsletters
Tip of the Week
Writing for print newsletters and online newsletters are two different things. Be sure to give your writing style an easy flow that readers can scan through quickly. Do the same with your formatting, You can achieve this by using caps, asterisks, dashes, white space, etc., but don't overuse one style. Readers need to remain visually engaged.
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