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May 7, 2010, Newsletter Issue #317: Personalize Your Newsletters
Tip of the Week
Get to know the subscribers to your newsletter. Be sure who you are reaching, and it is more likely they will view your message. Not only should you give them reasons to read by including information that is useful, but you can also personalize newsletters by including their names in the subject line or as part of a cover letter to the newsletter attachment.
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| Byron White |
