Listen to 300+ podcasts by best-selling authors, published Wednesday, 4pm EST!

Who Reads Newsletters, Anyway?

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Creating Newsletters and other Newsletter topics.

Will my newsletter be read?

Who Reads Newsletters, Anyway?

Usability expert Jakob Nielsen conducted a recent study about newsletters. The results were that about 50 percent of readers skimmed or partly read newsletters. Only 23 percent of readers read the newsletters all the way through. The remaining 27 percent were never opened. Use these figures to help you design a stimulating and effective newsletter by getting your reader's attention right away with a good subject line. Then keep him/here interested with engaging and easy-to-read content.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Newsletter Tip Site? Request a Tip Now!


Guru Spotlight
Patricia Walters-Fischer