Listen to 300+ podcasts by best-selling authors, published Wednesday, 4pm EST!

The "Influencer"

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Using Database Marketing and Newsletters and other Newsletter topics.

database marketing, database marketing services, database marketing software, database direct marketing

The "Influencer"

Influencers include individuals who can affect a marketer's sales results and help find prospects within the business market but who typically do not make the decision to buy the product. The influencer, who holds a position of credibility and influence vis-à-vis the product or service, has the ear of the decision maker and can sway the purchase decision toward the marketer's offering.



Nobody has commented on this tip yet. Be the first.


URL: (optional)


Not finding the advice and tips you need on this Newsletter Tip Site? Request a Tip Now!

Guru Spotlight
George Sayour