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How can I get readers to read my newsletter?

Use Your Senses!

Use your words to give your readers something familiar to feel, to see, to hear, to taste, and/or to touch. For instance, if you're talking about noise, describe the noise - was it thunderous clapping? Or, maybe the chili tasted so hot, you felt as though your mouth was on fire! And, don't forget "soft as a baby's bottom!" (These are just examples to get you thinking...you should stay away from cliches!)

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